Introducing Maskal Teff™ from The Teff Company

The 3,000+ Year Old Ancient Grain Set to Become the Newest Superfood

Meet Teff.  This tiny grain, a staple of the Ethiopian diet for thousands of years, is starting to show up in articles and grocery stores.  But what exactly is it and why should you be interested?

As consumers increasingly seek healthier options and modify their lifestyle choices accordingly, food producers need to keep pace. The gluten-free market, and products featuring ancient grains and superfoods, have all witnessed an incredible increase in sales and interest from consumers. The gluten free market alone is set to reach US$4.89 Billion by 2021.

Have you ever noticed how people change their habits depending on the new “buzz” words in clean eating?

Since 2013, or the “Year of Quinoa”, manufacturers and consumers have been searching for the “Next Quinoa”. And Teff often comes on top of the list. Some may wonder how it can be possible when they have never even heard of Teff. Remember that only a few years ago nobody had even heard of quinoa either. That’s exactly why it is important to take this opportunity now and incorporate this incredible grain in your formulations before everybody else does it.

So why is Teff the next quinoa?

Teff has a very mild, nutty flavour and this nutrient-dense grain has some large benefits.  It is an ancient, whole grain that is high in fibre and a source of protein.  Moreover, the protein found in Teff is largely easily digestible albumins, making it a good alternative to eggs for vegetarians and vegans.  It contains 9 essential amino acids and essential minerals such as Iron, Magnesium, Calcium, Phosphorus, Zinc, Copper, Potassium and Manganese.  In fact, Teff leads all grains in calcium content, with 123mg / 1 cup cooked Teff. This is almost 5 times more than whole wheat!

In addition, Teff is a naturally gluten-free crop with slow converting starches, allowing for a slow energy release.  Maskal Teff™ is vegan/vegetarian and it is Non-GMO Project Verified.

Researchers have claimed that it is possible to produce healthier bread, thanks to Teff.

Many gluten-free products currently on the market are made with refined starchy flours, like potato and white rice that aren’t necessarily enriched or fortified. This leaves those on a gluten-free diet subject to nutrient deficiencies. That’s why Teff is so important. It is a nutrient-rich alternative to many gluten-free flours on the market today. By incorporating Teff, you can add valuable vitamins and minerals that gluten-free diets often lack.

Not only is Teff good for you, but it is also tastier than other ancient grains. After 126 trials and hundreds of muffins and cookies later, America`s Test Kitchen has declared that Teff is the best tasting gluten-free flour.

Teff is now easily available to you. CCC Ingredients has partnered with The Teff Company to bring Maskal Teff™ to the Canadian market.  For over 30 years, the Teff Company has been growing Teff in the Western United States and has built strong partnerships with their farmers to offer full traceability from field to shelf.  In fact, they pioneered the growing and processing of this superfood and are now the largest and most experienced producer of Teff in North America, protecting the crop in Ethiopia, a staple in this Country`s food security.

With all of these benefits, Teff is definitely poised to become the newest superfood.

Maskal Teff™ is available in both Brown and Ivory Grain, Flour & Flakes.

Interested in finding out more, and understanding how you can add Teff to your formulations? Contact CCC Ingredients now at [email protected].

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Do you want to learn more? Click here to download the Information Sheet.